6 research outputs found
Response style corrected market segmentation for ordinal data
- Author
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
No full textBayesian estimation of the random coefficients logit from aggregate count data
- Author
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
No full textA data mining framework for targeted category promotions
- Author
- A Bodapati
- A Musalem
- AD Gordon
- AV Bodapati
- C Anderson
- D DelVecchio
- DR Bell
- E Dimitriadou
- E Omiecinski
- F Carmone Jr
- F Leisch
- F Leisch
- G Shaffer
- GJ Russell
- GJ Tellis
- GW Milligan
- H Hruschka
- H Hruschka
- J McQueen
- J Pancras
- J Rowley
- J Zhang
- J Zhang
- J Zhang
- K Bawa
- K Dippold
- K Hornik
- K Kwak
- Kathrin Gruber
- KL Ailawadi
- Kurt Hornik
- MJ Brusco
- MS Aldenderfer
- MU Kalwani
- Nicolas March
- P Manchanda
- PE Rossi
- R Agrawal
- R Ferguson
- R Khan
- R Kivetz
- R Venkatesan
- RL Thorndike
- RW Shoemaker
- S Hettich
- SM Shugan
- SS Singh
- T Brijs
- T Reutterer
- T Reutterer
- THA Bijmolt
- Thomas Reutterer
- V Kumar
- WA Kamakura
- WM Rand
- X Drèze
- X Hui
- Y Boztug
- Y Chen
- Y Liu
- Y Liu
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
No full textThe past, present, and future of customer management
- Author
- A Knott
- A Lambrecht
- A Timoshenko
- AV Bodapati
- C Schulze
- D Lee
- D Peppers
- DC Schmittlein
- DL Hoffman
- DM McCarthy
- E Ascarza
- E Ascarza
- FF Reichheld
- FR Dwyer
- H Choi
- H Datta
- I Nitzan
- J Villanueva
- J Zahavi
- JN Sheth
- JR Bult
- K Zhang
- L Guelman
- LA Petrison
- M Stone
- MJ Schneider
- O Netzer
- PS Fader
- PS Fader
- R Rust
- RC Blattberg
- RC Blattberg
- RS Winer
- RY Du
- S Gupta
- S Gupta
- S Gupta
- S Gupta
- TY Chan
- V Kumar
- V Kumar
- VR Rao
- W Reinartz
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
No full textResearch framework, strategies, and applications of intelligent agent technologies (IATs) in marketing
- Author
- A Aizawa
- A Kobsa
- A McAfee
- AD Greshoff
- AK Kohli
- AL Montgomery
- AL Strauss
- Ashutosh Dixit
- AV Bodapati
- B Boehm
- B Chaib-Draa
- B Menguc
- BG Glaser
- BG Glaser
- BJ Jaworski
- BPS Murthi
- C Goulding
- C Moorman
- C-C Huang
- CF Köhler
- D Iacobucci
- D Peppers
- D-N Chen
- DC Smith
- DJ Reibstein
- DJ Teece
- DL Hoffmann
- DL Zahay
- DR Hansen
- DW Stewart
- EK Clemons
- EM Olson
- EM Rogers
- FM Bass
- G Day
- G Iyer
- G Morgan
- G Pant
- GJ Tellis
- GL Frazier
- GL Frazier
- GL Urban
- H Liberman
- H Sujan
- IA Goldberg
- J Bakos Yannis
- J Tanimoto
- J-H Chang
- JB Barney
- JC Abegglen
- JC Narver
- JG Lynch Jr
- JL Johnson
- JM Figueiredo De
- JW Taylor
- K Binmore
- K Diehl
- K Zhao
- KD Antia
- KM Eisenhardt
- KP Wiedmann
- L Titkov
- M Dubosson-Torbay
- M Fasli
- M Wooldridge
- Mayukh Dass
- MB Beverland
- MD Smith
- MD Smith
- ME Porter
- MN Huhns
- N Vulkan
- P Festa
- P Kotler
- P Maes
- PH Schurr
- PM Senge
- PN Hodgdon
- PR Varadarajan
- R Deshpande
- R Glazer
- R Grewal
- Rajshekar G. Javalgi
- RG Bace
- RH Guttman
- RR Sinkovics
- RT Rust
- RT Rust
- RT Rust
- RW Palmatier
- S Balasubramanian
- S Franklin
- SB MacKenzie
- SD Hunt
- V Kumar
- V Kumar
- V. Kumar
- W-Y Liang
- Y Chen
- YP Sheng
- Z Němacová
- Z Zhu
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
No full textMarketing models for the customer-centric firm
- Author
- A Ansari
- A Ansari
- A Knott
- A Lambrecht
- A Lemmens
- A Ovchinnikov
- A Prinzie
- A Prinzie
- A Tapp
- AC Bemmaor
- AV Bodapati
- B Baumgartner
- B Buchanan
- B Larivière
- B Libai
- B Stauss
- B-D Kim
- BB Jackson
- BJ Hansotia
- C Heitz
- C Imhoff
- C Schulze
- C Williams
- C-Y Huang
- CH Park
- CM Ehrman
- CM Ehrman
- CM Ehrman
- CW Chang
- DA Schweidel
- DA Schweidel
- DC Schmittlein
- DC Schmittlein
- DI Simester
- E Almquist
- E Ascarza
- E Katz
- E Rhee
- E Rhee
- EC Malthouse
- EM Steffes
- F Ricci
- FF Gönül
- FT Nobibon
- G Adomavicius
- G Cui
- G Knox
- GE Fruchter
- GH Bell
- GJ Tellis
- GM Allenby
- GR Bitran
- H Datta
- H Hruschka
- H Liu
- H Risselada
- HY Tsao
- I Nitzan
- J Griffin
- J Romero
- J-J Jonker
- JC Hoekstra
- JL Simon
- JR Bult
- JR Bult
- JR Bult
- JR Galbraith
- JR Hauser
- JS Thomas
- JS Thomas
- K Coussement
- K Jerath
- KW Bock De
- L Lamberti
- LA Petrison
- LJ Paas
- M Ballings
- M Ballings
- M Braun
- M Calciu
- M Diepen van
- M George
- M Haenlein
- M Lewis
- M Trusov
- M-D Cohen
- MC Mozer
- MK Calli
- N Levin
- N Piersma
- N Schröder
- O Hinz
- P Fader
- P Passant
- P Schmitt
- PC Verhoef
- PC Verhoef
- PD Berger
- PE Pfeifer
- PE Pfeifer
- PE Pfeifer
- PE Pfeifer
- PJ Rosenwald
- PS Fader
- PS Fader
- PS Fader
- PS Fader
- R Colombo
- R Elsner
- R Peres
- R Ravi
- R Venkatesan
- R Venkatesan
- RA Howard
- RC Blattberg
- RC Blattberg
- RD Kestnbaum
- RG Potter
- RT Rust
- RY Du
- S Delanote
- S Gupta
- S Gupta
- S Lhoest-Snoeck
- S Li
- S Li
- S Ma
- S Moon
- S Rhee
- S Rosset
- SA Neslin
- SA Thomas
- SD Swain
- SS Singh
- T Mark
- T Moffett
- T Verbraken
- TJ Gerpott
- V Kumar
- V Kumar
- V Kumar
- V Kumar
- VG Morwitz
- VR Rao
- W Dong
- W Reinartz
- W Reinartz
- W Reinartz
- W Verbeke
- W Verbeke
- WA Kamakura
- X Drèze
- X Zhang
- Y Chen
- Publication venue
- Springer International Publishing
- Publication date
- 01/01/2017
- Field of study
No full text
